There’s a once-in-a-decade opportunity to grow faster on social media, and it’s happening right now.
It's video.
But between the latest “5 Ways to Make Your Reels go Viral” blog posts and the free YouTube videos that teach the basics, you’re still like “I want to make videos, but HOW the heck do I do it?”
Good videos.
Videos that get you clients. Give you presence.
Videos that up your podcast game.
Well, HOP IN THE DRIVER’S SEAT OF YOUR business and life.
Like Sonali did
A sports medicine physician with two practices in Manhattan, who wouldn't do LIVE TV interviews (even though requests were coming in). After working together, and she not only started getting clients for her two practices through her videos--she said 'yes' to doing live TV.
Like Saloua didd
A leader of one of the top performing financial services teams in Canada, she wanted to do more videos and more public speaking. Before we even finished our work together, she turned in her resignation, started making videos and now graces stages every month.
Like Nitin didd
A self-taught chef, he had been sitting on a supper club concept for 3 years. His clients were begging him to do more storytelling around his food. As we finished our work together, he hosted his first supper club and filmed videos for social in professional studio.
Or any of my clients who succeed with video today because they know how to light their space, to speak in soundbites, and know how to create compelling content.
Becoming a paid public speaker isn’t something for photogenic people. It's a career for regular people with big dreams.
But before you tell me you don't believe me, there are 3 myths about creating video we need to talk about:
Myth:
“I’LL HAVE TO PAY A GAZILLION DOLLARS FOR A PROFESSIONAL STUDIO."
No, you don't. I was paid my highest amount for a keynote at the San Diego Convention Center, based purely on videos I made on my iPhone. But you do need to learn lighting and audio.
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Myth:
“THE MARKET IS TOO SATURATED. WHO WOULD LISTEN TO ME?"
Even if there are tons of people out there creating content in your niche, you learn to leverage what is unique to YOU. I'll teach you how to create an unmissable personal brand.
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Myth:
"I'LL NEED TO HIRE AN EDITOR. AND I DON'T HAVE THE MONEY."
No. I will teach you user-friendly tips, tricks, and tools you can use to edit and publish video like a pro.
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By this time next year, you'll be recording videos walking and talking down the block, because you've finally mastered the art of speaking to camera.
By using the 4 months full of ‘what’s-working-in-2025’ info I’m about to share with you
GETTING INTO THE RIGHT MINDSET
The biggest reason why video creators fall off the wagon is because they are hounded by the bazillion if’s and but’s of filming. By the end of month 1, you will ✔ Discover how to move past your fears and insecurities ✔ Get comfortable confidently stating your expectations for your videos
✔ Learn how to use a growth mindset to move through imposter syndrome
DRILL DOWN ON YOUR ONE THING TO TALK ABOUT
✔ Discover your “X” factor aka: the unique value *only* you can provide (trust me, you def have one) ✔ Get laser-focused on your niche and your Zone of Genius ✔ The 3 different kinds of videos that exist – and which one your biz needs ✔ Craft your personal strategic content creation plan that feels easy to stick to - and makes you STAND OUT
MASTERING FILMING
Even though you have never considered filming videos for your business before *and* are thinking about technical things like lighting, sound, editing → Month 4 is where you go from “newbie” to “filming pro.” By the end of you will ✔ Learn how to take incredible videos without having to buy a fancy camera ✔ Learn to edit like a pro ✔ Uncover the secret to my most-liked videos ✔ Get savvy with AI driven tools
CREATE QUALITY CONTENT
The secret to converting video views into business? Sharing high value content. With Month 5, you will – ✔ Learn how to write captions so readers feel like you’re personally speaking to them ✔ Batch out a month’s worth of content – in 1 weekend ✔ Make my content creation method your own ✔ Discover the strategy for long-lasting success, and how to move through trends and seasons
HANDLING MEDIA INTERVIEWS
- Part of drumming up interest for your business is appearing on podcasts, Instagram lives. We talk about the types of media interviews (live, recorded, remote, in-person).
- Techniques for handling live interviews and staying on message.
- Navigating remote interviews (Zoom, Skype, etc.).
- Mock interviews with peer and mentor feedback.
ON CAMERA TECHNIQUES
- Body language, eye contact, and voice modulation.
- Handling difficult questions and staying composed.
- Techniques for bridging and redirecting questions.
- Dealing with hostile or aggressive interviewers.
- Role-playing high-pressure scenarios and crisis communication.
- Review and critique recorded sessions to identify areas for improvement
PREP FOR MOCK TV INTERVIEW
Final preparation for the mock TV interview, ensuring readiness and confidence.
- Present a complex topic to a lay audience, simplifying the content without losing key information.
- Conduct a live Q&A session on a social media platform, handling unexpected questions with poise.
- Analyze and critique a high-profile interview, identifying strengths and areas for improvement.
- Participate in a mock panel interview, demonstrating the ability to navigate and respond to multiple interviewers.
- Practice giving concise, impactful answers to rapid-fire questions, staying on message under time constraints
MOCK TV POST MORTEM
Group review and self-assessment. In-depth analysis of strengths and areas for improvement.ADDITIONAL ELEMENTS:
- Weekly Wednesday Touchpoint: To address anything business related
- 1:1 time with me if you need it for upcoming gigs
- Recording Sessions: There will be regularly record practice sessions for participants to review their performance.
- Peer Feedback: Encourage constructive feedback among participants to foster mutual growth.
The "Get Comfy on Camera Mastermind" takes your seed of ambition to become a paid public speaker, and douses it in Miracle Gro.
I’ve always wanted things fast. Which is why, if you’re committed, I insist we work fast. If you’re dead-set on staying middle of the pack (and can digest continuing to “live for the weekends”), I’m not here to convince you otherwise. But if you’re committed to fast growth, If you’re cool spending 2 hours per month on this— know time spend will be worth it. And you’re willing to let me coach you through a new mindset, growth strategies, and video know-how, stuff that’ll make your ascent 10x faster?
Dates of the 2025 Mastermind intensives.
Sept 10, 17, 24
October 1, 15, 29
Nov 5, 12, 19
November 19th LIVE TV INTERVIEW AT NASDAQ
Q4 MOCK TV INTERVIEW
at the Nasdaq Marketsite In Times Square
November is the big culmination of a year's worth of videowork: Your 4 minute interview will be filmed and can be used on your social media/website.
Mastermind Member Zeena Gupta, Class of 2022, had a breakthrough on the retreat in Morocco:
"There has been a voice in my head since childhood about "You're not worthy" At the retreat in Morocco, I built awareness around it. Because of this questioning that we've been doing, the shadow work, it has completely lifted me up and opened me up to a whole new world.
I felt a sense of belonging where I didn't before. A belonging is to this expansive mindset."
Zeena Gupta, Senior Associate, Baker Tilly and brick and mortar business owner.
